Fortunately, it wasn’t an ED-209 giving that command.
When creating a game, there comes a time when you need to decide on what it’s going to be called. Hopefully, people will be calling it ‘brilliant’, ‘fun’ and ‘best game ever’ rather than ‘dull’, ‘boring’ and ‘worst game ever’, but before they can call it any of those, a game needs a name.
Now, as you may have guessed by now, my game is going to be called ‘Animal Tracker’. From it, you may surmise that it has animals in it and there’s some tracking to be done. All good so far. But that would be for nought if by the time I finish the game, someone else had already released a game with that name, forcing me to rename mine. This may or may not be a big deal, depending on whether the words ‘Animal Tracker’ are plastered throughout the game, in particular in pre-rendered graphics, or if any advertising or promotion has already been done using the original name.
So, to prevent a potentially time consuming do-over, once I’d decided on ‘Animal Tracker’ as the final name, I effectively reserved it on the Apple App Store by filling out all the electronic ‘paperwork’ for the game, but I stopped short of actually uploading the game itself (the binary), as it wasn’t (and still isn’t) ready yet. This means that no one else can use the exact same name as the title of their game.
However, you may be able to see a potential problem with this system. Someone could think up hundreds of cool names and reserve them all, just in case they come up with a game to match, but in all probability, they won’t use most of them. So, to prevent app names from being lost forever in limbo, Apple has imposed a 120 day expiry limit to a name reservation, by which time you must either upload a binary or prepare to have the reservation terminated.
Whether I could immediately re-reserve the same name or if I’ll be prevented from doing so for a period of time, I don’t know, but one thing that I do know is that the game won’t be ready by the deadline. Apple frowns upon uploading unfinished apps, so I’m not sure what I’m going to do.
I’ll probably contact Apple within the next couple of weeks and explain the situation, and hopefully they’ll reset the deadline. Otherwise, I’ll upload a bare minimum version of Animal Tracker which I hope will do the trick, before taking it down again until the game is actually ready.
UPDATE:
It’s been some time since I first posted this entry and I now know the answers to these questions.
I did contact Apple, but unfortunately (and I’m afraid unhelpfully) I’m not at liberty to reveal what was said.
However, with regards to what happens if you don’t upload a binary within the time limit, the app name is removed from your account and you cannot re-register the same name for that same account.
Ultimately, if you are sure that you will be submitting your app for public consumption some time in the future, you can indeed upload a binary of your app in its current state and immediately reject it, so that the Apple reviewers don’t waste their time on your unfinished app. This will fulfill the upload requirement.
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